SEO Optimisation – Why Is it Important?
SEO Optimisation – Why Is it Important?
Search engine optimisation is essential for your website as people are increasingly accessing services and products online. The majority of searches are carried out through search engines such as Google, Yahoo and MSN.
It is vital that your website is as search engine friendly as possible and SEO optimised for the keywords and phrases your potential customers use when searching for your services and products. This is called Search Engine Optimisation.
The aim of website optimisation is to maximise the website structure and content so that it can be indexed better. Traffic to your website will increase and your enquiries and referrals will go up.
Search Engine Optimisation – Do You Need This Service?
- Do you know what are the highest ranking words your potential customers use to search for your products and services?
- Do you know how competitive your market is and where you should be positioning your website?
- Is your website ranked on page 1 of Google, Yahoo and MSN for the key search terms used by potential customers?
- Are you driving targeted visitors to your website?
Professional SEO services will give you the answers. Being ranked on page 1 of Google is not easy particularly in a competitive market place. There are only 10 websites which can be listed organically (free traffic growth) on each results page against the thousands of competing websites. Google ranks a website’s performance on over 25 different ranking factors.
Improve Search Engine Ranking of Your Website
If you really want your website to be noticed amongst the millions of online sites, it really is vital to get to Page 1 on Google and other main search engines. Why is this? Statistics show that 90% of people do not look beyond that first page, so if your site is lagging behind on Page 2 or more, the chances are that you will miss out on potential viewers.
Search Engine Optimisation really does matter.
Did you know that a top position on page 1 achieves on average 42% of the clicks? The paid adverts only achieve 2-3% of the potential clicks. Search Engine Optimisation will deliver a return on investment as in order to maximise your website’s traffic your website needs to have a page 1 Google page rank for keywords. If your aim is to target more of the local niche market, your website should be listed in Google Places to enable local consumers to easily locate your services and products. At SEO Services UK our professional SEO service will ensure that your website fits the all the criteria that the search engines requires.
Example: A Firm Of Solicitors In London
There are 2,200 exact searches per month for the term ”solicitors London”, so an SEO optimised site for the term “solicitors London” with a number 1 position on page 1 of Google would achieve approximately 900 targeted visitors to your website a month!
At SEO Services UK our aim is to get each website optimised for not just one but for many relevant key words which will maximise targeted visitors and increase the quantity and quality of traffic to your site. We give tangible and measurable results so that you know exactly what has been achieved each month.
For those wanting a new website we offer a full web development service or SEO optimisation services to optimise an existing website. All Search Engine Optimisation start with search engine marketing which is identifying the best keywords and phrases to target.