Getting a high page ranking for your keywords is difficult in most markets – after all there are only ten available positions on page 1 with competition from hundreds and thousands of websites. One strategy to improve search engine ranking of your site is to look at what your top competitors are doing and see whether it makes sense to apply some of their SEO strategies to your website.
- What keywords are they targeting? A quick way to check this is by looking at the page title in your browser. You can check out their product keyword by right clicking, select view source and then looking through their HTLM source. Their keywords will show up in HTML as something like <meta name=keywords” content=”keywords1, ..”>
- Who’s linking to their site and what PR ranking do the links have? Focus on their high PR links and see if you can build the same.
- Are they using technology tricks to get the search engine spiders to see something different to what you see on the site? Click on the cached link next to to their search engine results and check what the search engines see.
If you operate in a very competitive market it is worth outsourcing the competitive analysis to an SEO Services company. They will have the expertise and tools to regularly carry out an in depth analysis of your main competitors and will help your apply the SEO link building strategies to give you a strategic advantage over them and improve your search engine ranking position.
You have posted some really great advice in your blog. A lot of those tricks you gave there I would never have even thought of, as a matter of fact unless you are a computer person, I don’t think most people would have thought of those. I had to print this page out so I can use those tips to see what my competitors are doing. This will work to anyone’s advantage, I am positive. Great job and thanks for the advice.
This is a major concern, everybody wants to be on the top page of any given search and you are right with millions of sites out there that makes the completion a bit stiff. I was looking at the ones that came up on my search the other day and for the life of me I could not figure out what they had that my site didn’t. Now with the tips and tricks that you have shared in your blog I can dig a little deeper and see what I can come up with. The Keyword thing will be a huge help since this is what the SEO’s are looking for, this is almost like spying (sneaky but kind of fun). If I can’t figure it out on my own I will certainly take your advice about outsourcing this task to a SEO service that can monitor it all the time for me. Are these services very expensive? Thanks for all the helpful tips and strategies.
The goal of any site owner is to attain the highest rank within google that is possible. The problem is, google doesn’t want to let anyone know just how to attain that rank. Thanks to information like you have provided here, however, we can actually start to move in the right direction rather than flounder in the lower ranks of nothingness. I like the information provided on this site. It is very true and very helpful to anyone who is looking to improve their search engine ranks.
I used you tips to find out information about my competitors and I have been able to find a few things that I can change on my site to improve it, thanks so much for the help, I never would have found these things out if it hadn’t been for your blog.
You mentioned technology tricks to get search engine spiders to see something different then what we see when we click on the competitor’s page. What would the technology be that they would use to do this, is it something that anyone can use? My page hasn’t been doing that great in the search engine rankings and I am looking for any way possible to improve it. If I can use any of the things I am finding my competitors are using hopefully my ranking will get higher. But how do I bypass them if I am using the old stuff that they were using just to catch up? Any advice you have on that would be great appreciated.
Competitors are many just a basic thing is how to stand out different amongst those. Nice information. Thanks.